Utah-licensed · flat $1,500 · only when I win
50 buyers · $412,800 saved · $8,256 average
I beat your Utah dealer’s quote — or you owe me $0.
I'm Dallin — Utah-licensed wholesale dealer. I bid for you at the same auction every dealer shops. Flat $1,500 fee — and only when I win your car at auction.
What car are you shopping for?
I’ll text you what it actually sells for at the dealer auction. Free, no call required.
The DealerKey Promise
$0 broker fee if I can’t save you at least $3,000 vs. your Utah dealer’s out-the-door quote. Otherwise flat $1,500 — only when I win your car at auction.
Rather talk it through? Grab 15 minutes →
Dallin · Founder · Utah-licensed wholesale dealer
Recent wholesale comps
Five Utah-shopped cars. What we’d pay vs. retail.
Pulled from this week’s wholesale auction lanes. Each one is a real listing with its retail comp side-by-side.
2021 Model Y Long Range · 47,380 miWhite · Condition 4.9/5 · Auction-gradeUtah retail $33,200Wholesale $27,300See more Model Y comps →Below retail$5,90018% under retail
2026 F-150 XLT · 412 miGray · Condition 5.0/5 · Auction-gradeUtah retail $72,800Wholesale $60,400See more F-150 comps →Below retail$12,40017% under retail
2026 Tacoma SR · 334 miBlack · Condition 5.0/5 · Auction-gradeUtah retail $42,800Wholesale $33,200See more Tacoma comps →Below retail$9,60022% under retail
2026 Odyssey Elite · 2,154 miWhite · Condition 5.0/5 · Clean titleUtah retail $58,200Wholesale $47,700See more Odyssey comps →Below retail$10,50018% under retail
2025 Outback Premium · 39,572 miRed · Condition 4.8/5 · Auction-gradeUtah retail $29,950Wholesale $23,900See more Outback comps →Below retail$6,05020% under retail
The loop
Four steps. One flat fee. No F&I office.
Step 1
Search
Tell the AI what you want. It ranks every auction car by margin.
Step 2
Flag
Pick the VIN. We pull condition report, wholesale market value, and retail comps.
Step 3
Bid
We agree on a target out-the-door. You approve. We bid at auction.
Step 4
Drive
Transported to you. Flat $1,500 fee. Title and registration handled.
Owner-direct
Every message reaches Dallin.
No pod, no routing, no first-name-only closer you’ll never see again. If you have a car in mind, the fastest path is a free call with Dallin.
$412,800
Saved across our first 50 buyers.
$8,256
Average savings, dealer OTD vs. our OTD.
$1,500
Our flat fee. Not a percent, not a commission, not a trap.
Free · no pitch · 15 min
Pick a time below — bring a year/make/model.
Next Manheim auction: Thursday, Aug 20 · Book by the day before to be on the bid sheet.
Utah-licensed wholesale dealer
State-registered auction access. Real D-number on the deal.
15 minutes on Google Meet
Bring a year / make / model. Meet link sent on booking.
Free — no obligation
Keep the comps whether you buy through us or not.
Calendly not loading? Open in a new tab.
“DealerKey saved me $12,264 on the same Tahoe Larry H. Miller was charging me. Same year, same trim, same color. Wholesale instead of retail.”