Trust & transparency
Receipts, licenses, and data sources.
Transparency is a function of documentation. Here is every document a Utah buyer should see before hiring an auction-access service.
Licensing
Utah MVED Dealer License: [LICENSE_TBD]
Registered Entity: DealerKey Auto
Principal Place of Business: 1096 N 450 W, Springville, UT 84663
Dealer Bond: Filed per Utah Code §41-3-205
Wholesale Auction Dealer Registration: Active, West Coast region
Verify the MVED license directly at mved.utah.gov.
Data sources we actually use
- Wholesale Market Value (MMR). The dealer-auction transaction price range for the year/make/model/trim/mileage band, updated weekly.
- Local retail listings. Regional retail asking prices from private sellers and franchise dealers in your market. Pulled the week of your search.
- NADA and J.D. Power methodology. Trade-in context and national retail benchmarks for out-of-state buyers.
We do not use Kelley Blue Book retail "suggested" prices as a primary benchmark. KBB publishes a retail figure that is, by design, generous to dealers.
What a redacted auction invoice shows
Clients receive this PDF for every purchase. It's the single most important document — proof the wholesale price we quoted is the price we actually paid.
Review policy
We publish Google reviews only. No Trustpilot, Yelp, or Facebook review campaigns. We don't offer discounts, gas cards, or service credit for a review. If a client is unhappy, we'd rather hear it on a call than read it as a one-star.
Dispute resolution
- Direct call with Dallin within 48 hours of delivery.
- Written findings and proposed resolution within 7 business days.
- Escalation to Utah MVED consumer complaint process.
- Utah small-claims court in Salt Lake County as the final venue.
Full policy: /legal/disputes.