Case studies
Same make, model, and year — at the Utah dealer lot vs. through DealerKey Auto. Every line item is on the table.
Real receipts
Same make, same model, same year — at the Utah dealer lot vs. through DealerKey Auto.
Family hauler
Brian T., Lehi UT
Larry H. Miller Chevrolet Sandy — $3,995 markup + $1,299 appearance pack
“The Tahoe showed up cleaner than the one at Larry H. they wanted $58,900 for.”Read the full deal
Enthusiast weekend truck
Tyler K., Bountiful UT
Ken Garff Toyota Orem — $2,500 markup + $1,495 certified upcharge
“I was ready to wait six more months. They found it in three weeks.”Read the full deal
Business work truck
Paul M., Spanish Fork UT
Young Ford / Doug Smith Ford — $4,500 markup + $2,199 service contract push
“Two trucks, fourteen grand back in the business. That's a mini-excavator.”Read the full deal
Aggregate — first 50 buyers
Family hauler
Brian T., Lehi UT
Brian spent three Saturdays walking Tahoe inventory at Larry H. Miller Chevrolet. Every LT 4WD on the lot carried a $3,995 "market adjustment" plus a mandatory $1,299 appearance package. The closer pushed a 7.9% finance rate and told Brian the unit he was eyeing would "be gone by Monday."
Buyer saved
$12,264
The bid
Target was MMR minus $1,200 on a clean 4.2-grade unit with 31,400 miles. Won on second pass after a reserve hold cleared, $300 under target.
After the sale
Post-sale inspection flagged a worn cargo-area trim clip ($14, replaced before transport). Delivered to Lehi nine days after hammer.
“The Tahoe showed up cleaner than the one at Larry H. they wanted $58,900 for.”
Enthusiast weekend truck
Tyler K., Bountiful UT
Tyler wanted a TRD Pro specifically — Lunar Rock or Cement — and had been hunting for fourteen months. Ken Garff Toyota Orem had one Cement unit priced $4,400 over KBB with a non-negotiable $1,495 "Toyota Certified" upcharge on a truck that already had 47k miles.
Buyer saved
$8,272
The bid
Ceiling at MMR + $400 given TRD Pro scarcity. A Lunar Rock 4.1-grade unit, 39,200 miles, single owner, hit on a re-run at $37,400.
After the sale
One curb-rashed wheel (disclosed pre-bid). Delivered in eleven days.
“I was ready to wait six more months. They found it in three weeks.”
Business work truck
Paul M., Spanish Fork UT
Paul's landscaping outfit runs seven trucks and needed to add two F-250 XLTs before spring. Young Ford Logan quoted $62,995 with a $4,500 "supply adjustment" and a $2,199 extended service contract the finance manager said was "required for fleet financing."
Buyer saved
$14,461
The bid
Target at MMR on clean 3.8–4.3 grade units, mileage ≤55k. Won a 4.0-grade, 38,600 mi, ex-commercial lease on first pass at the Utah wholesale auction.
After the sale
Post-sale cleared with one bulb replacement. Delivered to the shop in Spanish Fork four days after hammer.
“Two trucks, fourteen grand back in the business. That's a mini-excavator.”
Aggregate — first 50 buyers
78% of buyers arrived after a written or verbal quote from a Utah franchise dealer (LHM, Ken Garff, Young).