For licensed dealers

Turn your website into a wholesale deal magnet.

Embed our AI wholesale auction search and arbitrage engine directly on your dealership site. Your leads fill out your form, land in your CRM, and close with your team. We're the engine — you stay front and center.

Book a 15-min dealer demo See plans

✓ No DealerKey branding on your site
✓ Your leads go to your CRM
✓ 15-minute setup — one script tag

The package

Two features. Measurable ROI.

Both features work on any car — not just cars on your lot. That's the point: every customer walking your site is suddenly in your ecosystem, not Autotrader's.

🔍

Wholesale auction search

Natural-language search over 27,000 live auction listings. Your customer types "2022 Toyota RAV4 under 50k miles in Utah" and gets hero images, mileage, and wholesale market value (MMR). Your lead form sits right next to the results.

Average dealer site sees +3.2× session duration after widget embed.

📊

Arbitrage scoring engine

Every vehicle scored 0–100 on how wide the margin is vs your retail market. Configurable markup, drive-out math, and condition adjustment. Your sales team sees which cars are worth bidding hard on — and which to skip.

Top 10% of scores average $4,200+ profit at retail turn.

Plans

Priced for every lot size.

From single-rooftop independents to multi-state groups.

Starter

$299per month

Search widget + daily arbitrage alerts, embedded on your site.

✓White-labeled AI search widget (your brand, your colors)
✓27,000+ wholesale auction listings, refreshed daily
✓Daily email: top 20 arbitrage plays in your preferred segment
✓Lead capture forwarded to your CRM (HubSpot, DealerSocket, etc.)
✓Up to 5,000 search queries/month
✓Standard market-value model (national MMR + KBB retail)
✓Email support

Start Starter

Pro

$999per month

Full arbitrage engine + custom market model for your lot.

✓Everything in Starter
✓Custom arbitrage scoring calibrated to your retail market
✓Your dealership's sold-price history integrated into the model
✓Per-VIN deep-dive reports — co-branded, downloadable PDF
✓Priority SMS alerts for your sales team on top plays
✓Unlimited search queries
✓Dedicated Slack channel + weekly performance review with Dallin
✓Early access to new scoring features (condition-decay, market-velocity)

Start Pro

Enterprise

Customquote

Multi-lot groups + custom integrations + volume pricing.

✓Everything in Pro, across multiple rooftops
✓Dedicated API access — integrate into your own tools
✓Custom data feeds (your specific auction-lane preferences)
✓White-glove onboarding + training for your buying team
✓Volume pricing: 3+ rooftops = 25% off, 10+ rooftops = 40% off
✓SLA + named account manager

Request quote

Month-to-month. Cancel any month. 60-day money-back guarantee for first-month Starter and Pro subscribers.

Setup

15 minutes from paid to live.

01
Subscribe
Pick Starter or Pro. Stripe checkout. Instant activation email.
02
Configure
Pick your retail markup %, your state filter, and where leads go.
03
Embed
One <script> tag. Paste anywhere on your site. Widget renders instantly.
04
Convert
Leads land in your CRM. Daily arbitrage alerts hit your sales team.

The embed

One tag. That's it.

Drop this anywhere on your site. Auto-styles to your existing CSS by default, or fully customize via config.

<script
  src="https://cdn.dealerkeyauto.com/widget/v1.js"
  data-dealer-key="YOUR_DEALER_KEY"
  data-retail-markup="0.15"
  data-state-filter="UT"
  data-lead-webhook="https://your-crm.com/inbound">
</script>

<div id="dealerkey-search"></div>

Widget fully customizable — colors, typography, field order, copy. We provide a staging key for you to test before going live.

Dealer FAQ

Do you compete with me for the same leads?: No. When a lead enters your widget, they land in your CRM. DealerKey never touches that relationship. Our B2C service serves Utah retail buyers; your market is separate by default.
What's the data source?: Live wholesale auction listings refreshed daily across 27,000+ active units nationwide. We don't redistribute raw auction API access — the widget serves search results and scores through our infrastructure.
Can I white-label it completely?: Yes. Zero DealerKey branding visible on your site. Customers never see that the engine is ours.
What happens to leads my team can't close?: They're yours forever. We don't touch them unless you opt into the referral program separately.
How accurate is the arbitrage score?: Score is a confidence-weighted estimate of wholesale-to-retail margin. Pro tier calibrates to your actual sold-price history for >90% accuracy on your specific turn patterns.
Cancel terms?: Month-to-month. Cancel any time for any reason. 60-day money-back on your first month of Starter or Pro if you're not seeing lead-capture lift.

Book a 15-min demo Email a question